7 things you’re doing wrong with e-commerce SEO
When your business relies on online sales, effective SEO is an absolute must. These are 7 common e-commerce mistakes that you can fix right now. 1. Poor product descriptions Too often, product descriptions are short and utilitarian. This is a missed opportunity because it limits what search engines can use to find your site. A Backlinko report found that the average top ranked Google page has 1,890 words. If you’re relying on manufacturer’s descriptions the content is probably duplicated word-for-word on other websites. This makes it difficult for you to rank higher in search than your competitors. Add unique descriptions for each of your online products. 2. Skipping user reviews Including user reviews on your product pages is a great way to add content and provides authenticity to the presentation. Businesses with user reviews on their website have shown to increase organic traffic by more than 30%. There is always a possibility for negative reviews, but you can